Monthly Active Users (MAU) Calculator

Measure the number of monthly active users for an app.

Number of Daily Active Users (DAU) Number of Days in Month

A Monthly Active Users (MAU) Calculator is an essential tool for app developers and marketers to measure the engagement level of their users over a month. By calculating MAU, you can assess the health of your app and track the effectiveness of your user retention strategies.

How to Use the Monthly Active Users (MAU) Calculator

Follow these simple steps to use the MAU calculator:

Enter Number of Daily Active Users: Input the average number of daily active users.

Enter Number of Days in Month: Input the number of days in the month for which you are calculating MAU.

Calculate MAU: Click on the “Calculate MAU” button to get the total Monthly Active Users.

Copy or Download Result: You can either copy the result or download it for future reference.

Why You Need a Monthly Active Users (MAU) Calculator

Tracking Monthly Active Users (MAU) is crucial for understanding user engagement and retention. High MAU indicates that users find value in your app and continue to use it regularly. It helps in identifying trends, measuring growth, and making data-driven decisions to enhance user experience and increase retention rates.

Formula for Monthly Active Users (MAU)

The formula to calculate Monthly Active Users (MAU) is straightforward:

\[ \text{MAU} = \text{Daily Active Users} \times \text{Number of Days} \]

This formula helps you quickly determine the total number of unique users who are active over a month.

Usage Examples

Example 1

Situation: You have 500 daily active users and 30 days in the month.

Number of Daily Active Users: 500
Number of Days in Month: 30

Calculation:

\[ \text{MAU} = 500 \times 30 = 15,000 \]

Explanation: In this example, the total number of Monthly Active Users is 15,000.

Example 2

Situation: You have 1,200 daily active users and 31 days in the month.

Number of Daily Active Users: 1,200
Number of Days in Month: 31

Calculation:

\[ \text{MAU} = 1,200 \times 31 = 37,200 \]

Explanation: In this example, the total number of Monthly Active Users is 37,200.

Start tracking your user engagement today with our Monthly Active Users (MAU) Calculator. Simply input your data and understand the reach and engagement of your app over a month!