Skip to content# Email List Growth Rate Calculator

## How to Use This Calculator

## Calculator Formula

### Usage Examples

#### Example 1

#### Example 2

### Support

Calculate the growth rate of your email list.

The Email List Growth Rate Calculator is a valuable tool for email marketers aiming to measure and optimize the growth of their subscriber lists. This calculator helps you determine the percentage increase or decrease in your email list over a specified period, providing insights into the effectiveness of your marketing strategies. By using this tool, you can track your list growth, make informed decisions, and improve your email marketing campaigns.

**Enter Initial Number of Subscribers**: Input the number of subscribers at the beginning of the period in the “Initial Number of Subscribers” field.

**Enter New Subscribers**: Input the number of new subscribers gained during the period in the “New Subscribers” field.

**Enter Unsubscribes**: Input the number of unsubscribes during the period in the “Unsubscribes” field.

**Calculate Growth Rate**: Click the “Calculate Growth Rate” button to determine the percentage growth of your email list.

**Copy or Download Result**: Use the “Copy Result” or “Download Result” buttons to save your calculated growth rate for future reference.

The email list growth rate is calculated using the following formula:

\( \text{Growth Rate} = \left( \frac{\text{New Subscribers} – \text{Unsubscribes}}{\text{Initial Number of Subscribers}} \right) \times 100 \)

This formula provides a clear calculation of the percentage increase or decrease in your email list over a specified period.

**Situation**: Your email list size was 2000 at the beginning of the quarter, you gained 500 new subscribers, and 100 subscribers unsubscribed.

**Initial Number of Subscribers**: 2000**New Subscribers**: 500**Unsubscribes**: 100

**Calculation**:

\( \text{Growth Rate} = \left( \frac{500 – 100}{2000} \right) \times 100 = 20\% \)

**Explanation**: This means your email list grew by 20% over the specified period.

**Situation**: Your email list size was 1000 at the beginning of the quarter, you gained 300 new subscribers, and 50 subscribers unsubscribed.

**Initial Number of Subscribers**: 1000**New Subscribers**: 300**Unsubscribes**: 50

**Calculation**:

\( \text{Growth Rate} = \left( \frac{300 – 50}{1000} \right) \times 100 = 25\% \)

**Explanation**: In this scenario, your email list grew by 25% over the specified period.

Optimize your email marketing efforts with our Email List Growth Rate Calculator. Use it to track and improve the growth of your subscriber list. Start calculating your list growth rate today!

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