Churn Rate Calculator

Calculate the churn rate for subscription services.

Number of Customers at Start of Period Number of Customers Lost During Period

The Churn Rate Calculator helps you determine the percentage of customers lost during a specific period. By understanding your churn rate, you can better manage customer retention strategies and improve overall business performance. This calculator provides quick insights into your customer retention metrics.

How to Use This Calculator

Enter Number of Customers at Start of Period: Input the total number of customers at the beginning of the period in the “Number of Customers at Start of Period” field.

Enter Number of Customers Lost During Period: Input the total number of customers lost during the period in the “Number of Customers Lost During Period” field.

Calculate Churn Rate: Click the “Calculate Churn Rate” button to see the percentage of customers lost during the period.

Copy or Download Result: Use the “Copy Result” or “Download Result” buttons to save your calculated churn rate for future reference.

Calculator Formula

The churn rate is calculated using the following formula:

\( \text{Churn Rate} = \left( \frac{\text{Number of Customers Lost During Period}}{\text{Number of Customers at Start of Period}} \right) \times 100 \% \)

This formula helps you determine the percentage of customers lost from your initial customer base during the specified period.

Usage Examples

Example 1

Situation: You had 500 customers at the start of the period and lost 50 customers during the period.

Number of Customers at Start of Period: 500
Number of Customers Lost During Period: 50

Calculation:

\( \text{Churn Rate} = \left( \frac{50}{500} \right) \times 100 = 10.00\% \)

Explanation: This means that 10% of your customers were lost during the period. If you had 500 customers initially and lost 50, your churn rate is 10%.

Example 2

Situation: You had 1,000 customers at the start of the period and lost 100 customers during the period.

Number of Customers at Start of Period: 1,000
Number of Customers Lost During Period: 100

Calculation:

\( \text{Churn Rate} = \left( \frac{100}{1,000} \right) \times 100 = 10.00\% \)

Explanation: In this case, 10% of your initial customer base was lost during the period. With 1,000 customers and 100 lost, your churn rate is 10%.

Evaluate your customer retention efforts with our Churn Rate Calculator. Use it to identify areas for improvement and enhance your customer retention strategies. Start analyzing your churn rate today!