Daily Active Users (DAU) Calculator

Measure the number of daily active users for an app.

Total Users Active Users

The Daily Active Users (DAU) Calculator is an essential tool for app developers and businesses aiming to measure user engagement on their applications. This calculator helps you determine the percentage of active users out of the total user base. By understanding your DAU, you can identify trends, improve user retention strategies, and drive overall app performance.

How to Use This Calculator

Enter Total Users: Input the total number of users who have downloaded or registered for your app in the “Total Users” field.

Enter Active Users: Input the number of users who are actively using the app on a daily basis in the “Active Users” field.

Calculate DAU: Click the “Calculate DAU” button to determine your daily active users percentage.

Copy or Download Result: Use the “Copy Result” or “Download Result” buttons to save your calculated DAU for future reference.

Calculator Formula

The daily active users percentage is calculated using the following formula:

\( \text{Daily Active Users (DAU)} = \left( \frac{\text{Active Users}}{\text{Total Users}} \right) \times 100 \% \)

This formula provides a clear percentage representing the proportion of active users within your total user base.

Usage Examples

Example 1

Situation: You have 1,000 total users and 290 active users.

Total Users: 1,000
Active Users: 290

Calculation:

\( \text{Daily Active Users (DAU)} = \left( \frac{290}{1,000} \right) \times 100 = 29.00 \% \)

Explanation: This means 29% of your total users are actively using your app daily, indicating a moderate level of user engagement.

Example 2

Situation: You have 5,000 total users and 1,250 active users.

Total Users: 5,000
Active Users: 1,250

Calculation:

\( \text{Daily Active Users (DAU)} = \left( \frac{1,250}{5,000} \right) \times 100 = 25.00 \% \)

Explanation: In this scenario, your daily active users percentage is 25%, suggesting that a quarter of your total users engage with your app daily.

Optimize your app engagement strategies with our Daily Active Users (DAU) Calculator. Use it to evaluate user activity levels, identify opportunities for improvement, and ensure a higher retention rate. Start measuring your daily active users today!