Email Open Rate Calculator

Calculate the open rate for email campaigns.

The Email Open Rate Calculator is a key tool for email marketers aiming to measure the effectiveness of their email subject lines and overall email engagement. This calculator helps you determine the percentage of recipients who opened your email, providing insights into the performance of your email campaigns. By using this tool, you can optimize your subject lines and content to increase open rates and enhance your email marketing success.

How to Use This Calculator

Enter Total Delivered Emails: Input the total number of emails delivered in the “Total Delivered Emails” field.

Enter Opened Emails: Input the number of emails that were opened in the “Opened Emails” field.

Calculate Open Rate: Click the “Calculate Open Rate” button to determine the percentage of opened emails.

Copy or Download Result: Use the “Copy Result” or “Download Result” buttons to save your calculated open rate for future reference.

Calculator Formula

The email open rate is calculated using the following formula:

\( \text{Open Rate} = \left( \frac{\text{Opened Emails}}{\text{Total Delivered Emails}} \right) \times 100 \)

This formula provides a clear calculation of the percentage of emails that were opened by recipients.

Usage Examples

Example 1

Situation: You delivered 1500 emails, and 300 of them were opened.

  • Total Delivered Emails: 1500
  • Opened Emails: 300

Calculation:

\( \text{Open Rate} = \left( \frac{300}{1500} \right) \times 100 = 20\% \)

Explanation: This means 20% of your delivered emails were opened by recipients.

Example 2

Situation: You delivered 2000 emails, and 400 of them were opened.

  • Total Delivered Emails: 2000
  • Opened Emails: 400

Calculation:

\( \text{Open Rate} = \left( \frac{400}{2000} \right) \times 100 = 20\% \)

Explanation: In this scenario, 20% of your delivered emails were opened by recipients.

Enhance your email marketing strategy with our Email Open Rate Calculator. Use it to measure and improve your email engagement. Start calculating your open rate today!