Email Unsubscribe Rate Calculator

The Email Unsubscribe Rate Calculator is a vital tool for email marketers aiming to monitor the retention of their email subscribers. This calculator helps you determine the percentage of recipients who opted out of your email list, providing insights into the effectiveness of your email content and frequency. By using this tool, you can identify potential issues and improve your email marketing strategy to retain more subscribers.

How to Use This Calculator

Enter Total Delivered Emails: Input the total number of emails delivered in the “Total Delivered Emails” field.

Enter Unsubscribed Emails: Input the number of unsubscribed emails in the “Unsubscribed Emails” field.

Calculate Unsubscribe Rate: Click the “Calculate Unsubscribe Rate” button to determine the percentage of unsubscribed emails.

Copy or Download Result: Use the “Copy Result” or “Download Result” buttons to save your calculated unsubscribe rate for future reference.

Calculator Formula

The email unsubscribe rate is calculated using the following formula:

This formula provides a clear calculation of the percentage of recipients who unsubscribed from your email list.

Usage Examples

Example 1

Situation: You delivered 5000 emails, and 50 recipients unsubscribed.

• Total Delivered Emails: 5000
• Unsubscribed Emails: 50

Calculation:

Explanation: This means 1% of your delivered emails resulted in unsubscribes.

Example 2

Situation: You delivered 10000 emails, and 200 recipients unsubscribed.

• Total Delivered Emails: 10000
• Unsubscribed Emails: 200

Calculation:

Explanation: In this scenario, 2% of your delivered emails resulted in unsubscribes.

Optimize your email marketing efforts with our Email Unsubscribe Rate Calculator. Use it to monitor and improve subscriber retention. Start calculating your unsubscribe rate today!