Email marketing remains one of the most effective channels for reaching your audience. However, the success of your campaigns hinges on a crucial element: email deliverability. Ensuring your emails land in the inbox rather than the spam folder can significantly impact your engagement and conversion rates. One of the pivotal factors affecting deliverability is the use of spam trigger words.
What Are Spam Words?
Spam words are terms and phrases that email filters flag as likely indicators of spam. These words can trigger filters and cause your emails to be redirected to the spam folder, thus diminishing your campaign’s effectiveness. Understanding and avoiding these words is paramount to maintaining high deliverability rates.
Why Avoiding Spam Words Matters
Using spam words in your email content can harm your sender reputation. Email service providers (ESPs) use sophisticated algorithms to evaluate the content of your emails. If flagged frequently, your emails may be automatically marked as spam, leading to lower open rates and potentially damaging your sender reputation. To maximize the reach and impact of your email campaigns, it is essential to be mindful of the language you use.
How Spam Filters Identify Trigger Words
Spam filters have evolved significantly and now employ advanced techniques to identify spam words. These filters not only look for specific words and phrases but also consider the context in which they appear. For instance, using the word “free” in a legitimate context might not trigger a filter, but excessive use or pairing it with other trigger words could raise a red flag. Email providers also monitor user interactions; if recipients consistently mark your emails as spam, the filters will learn to automatically direct your messages to the spam folder. Additionally, elements like the email header, body, hyperlinks, and even HTML code are scrutinized for anything that might seem suspicious.
By understanding what triggers these filters and how they operate, you can better tailor your email content to ensure it reaches your audience effectively. Remember, maintaining a clean and professional email approach will help you avoid the pitfalls of spam filters and enhance your overall email deliverability.
Categories of Spam Words to Avoid
Financial and Monetary Terms
When crafting your emails, be cautious of terms that suggest financial incentives or opportunities. Words like “Earn,” “Discount,” “Credit,” and “Investment” can trigger spam filters because they are frequently associated with fraudulent schemes or scams. Here are a few terms to avoid:
- “Million dollars”
- “Pure profit”
- “Money back”
- “Debt”
- “No fees”
- “Best rates”
- “Cash bonus”
- “Easy money”
- “Wealth”
- “Lower interest rates”
- “Financial freedom”
- “Get paid”
Urgency and Scarcity Words
Creating a sense of urgency or scarcity can compel users to act quickly, but overusing these phrases can lead to your emails being marked as spam. Avoid phrases that pressure your recipient to act immediately, such as:
- “Limited offer”
- “Act now”
- “Exclusive”
- “Urgent”
- “Immediate”
- “Deadline”
- “Only a few left”
- “Hurry”
- “Last chance”
- “Today only”
- “Final hours”
- “While supplies last”
Marketing and Promotional Language
Promotional language can be effective in marketing; however, certain phrases might increase your spam score, especially when they sound too good to be true or overly promotional. Here are some examples of phrases to steer clear of:
- “Free gift”
- “Special offer”
- “Giveaway”
- “Bonus”
- “Trial”
- “Discount”
- “Save big”
- “Bargain hunter’s dream”
- “Risk-free”
- “Buy now”
- “Clearance”
- “Sale”
By understanding and avoiding these high-risk words, you can improve your email deliverability and ensure your messages reach your audience more effectively.
More Spam Word Categories
Health and Pharmaceutical Terms
When crafting your marketing emails, it’s essential to be cautious with health-related terms that might trigger spam filters. Terms like “Viagra,” “Weight loss,” and “Pharmaceuticals” are often used in spam emails and can cause your legitimate messages to be filtered out. Other terms to avoid include:
- “Supplement”
- “Herbal”
- “Cure”
- “Medicine”
- “Natural”
- “Pills”
- “Drugs”
- “Diet”
- “Remedy”
- “Treatment”
- “Healthcare”
- “Therapy”
- “Prescription”
- “Pharmacy”
- “Body”
- “Healing”
- “Wellness”
- “Detox”
- “Clinic”
- “Vaccine”
- “Organic”
- “Fitness”
- “Nutrition”
- “Therapeutics”
- “Supplements”
- “Well-being”
- “Antioxidant”
Personal and Confidentiality Claims
Your emails should also steer clear of phrases that imply confidentiality or exclusivity, as these can often be associated with phishing scams. Avoid using terms like:
- “Private”
- “Confidential”
- “Winner”
- “Selected”
- “Guaranteed”
- “Personal”
- “Secret”
- “Exclusive access”
- “Membership”
- “You have been chosen”
- “Claim”
- “Beneficiary”
- “Award”
- “Pre-approved”
- “Eligible”
- “Certified”
- “Not shared”
- “Sensitive”
- “Protection”
- “Verified”
- “Urgent”
- “Limited time”
- “Priority access”
- “Restricted information”
- “Top secret”
- “Special offer”
- “Confidential deal”
- “Privileged”
- “Exclusive rights”
- “Secure claim”
Exaggerated Claims and Hype
Lastly, avoid language that sounds too good to be true or overly promotional, as it can quickly raise spam flags. Words and phrases like “Miracle,” “Amazing,” and “Incredible” not only detract from your message’s credibility but also increase the likelihood of triggering spam filters. Other exaggerated terms to avoid include:
- “Magic”
- “Once in a lifetime”
- “Revolutionary”
- “Sensational”
- “Unbelievable”
- “Phenomenal”
- “Fantastic”
- “Life-changing”
- “Unmatched”
- “Breakthrough”
- “Top-notch”
- “Stunning”
- “Spectacular”
- “Unparalleled”
- “Outstanding”
- “Extraordinary”
- “Supreme”
- “Astounding”
- “Remarkable”
- “Unprecedented”
- “Jaw-dropping”
- “Breathtaking”
- “Groundbreaking”
- “Mind-blowing”
- “Majestic”
- “Unrivaled”
- “Ultimate”
By being mindful of these additional categories of spam words, you can further refine your email content to enhance deliverability and ensure your messages reach your intended audience effectively.
Here is the table of 750 Spam Words to Avoid For Better Email Deliverability:
| # | Keyword | Category |
|---|---|---|
| 1 | Access | Urgency π¨ |
| 2 | Access now | Urgency π¨ |
| 3 | Act | Urgency π¨ |
| 4 | Act immediately | Urgency π¨ |
| 5 | Act now | Urgency π¨ |
| 6 | Act now! | Urgency π¨ |
| 7 | Action | Urgency π¨ |
| 8 | Action required | Urgency π¨ |
| 9 | Apply here | Urgency π¨ |
| 10 | Apply now | Urgency π¨ |
| 11 | Apply now! | Urgency π¨ |
| 12 | Apply online | Urgency π¨ |
| 13 | Become a member | Urgency π¨ |
| 14 | Before it’s too late | Urgency π¨ |
| 15 | Being a member | Urgency π¨ |
| 16 | Buy | Urgency π¨ |
| 17 | Buy direct | Urgency π¨ |
| 18 | Buy now | Urgency π¨ |
| 19 | Buy today | Urgency π¨ |
| 20 | Call | Urgency π¨ |
| 21 | Call free | Urgency π¨ |
| 22 | Call free/now | Urgency π¨ |
| 23 | Call me | Urgency π¨ |
| 24 | Call now | Urgency π¨ |
| 25 | Call now! | Urgency π¨ |
| 26 | Can we have a minute of your time? | Urgency π¨ |
| 27 | Cancel now | Urgency π¨ |
| 28 | Cancellation required | Urgency π¨ |
| 29 | Claim now | Urgency π¨ |
| 30 | Click | Urgency π¨ |
| 31 | Click below | Urgency π¨ |
| 32 | Click here | Urgency π¨ |
| 33 | Click me to download | Urgency π¨ |
| 34 | Click now | Urgency π¨ |
| 35 | Click this link | Urgency π¨ |
| 36 | Click to get | Urgency π¨ |
| 37 | Click to remove | Urgency π¨ |
| 38 | Contact us immediately | Urgency π¨ |
| 39 | Deal ending soon | Urgency π¨ |
| 40 | Do it now | Urgency π¨ |
| 41 | Do it today | Urgency π¨ |
| 42 | Don’t delete | Urgency π¨ |
| 43 | Don’t hesitate | Urgency π¨ |
| 44 | Don’t waste time | Urgency π¨ |
| 45 | Don’t delete | Urgency π¨ |
| 46 | Exclusive deal | Urgency π¨ |
| 47 | Expire | Urgency π¨ |
| 48 | Expires today | Urgency π¨ |
| 49 | Final call | Urgency π¨ |
| 50 | For instant access | Urgency π¨ |
| 51 | For Only | Urgency π¨ |
| 52 | For you | Urgency π¨ |
| 53 | Friday before [holiday] | Urgency π¨ |
| 54 | Get it away | Urgency π¨ |
| 55 | Get it now | Urgency π¨ |
| 56 | Get now | Urgency π¨ |
| 57 | Get paid | Urgency π¨ |
| 58 | Get started | Urgency π¨ |
| 59 | Get started now | Urgency π¨ |
| 60 | Great offer | Urgency π¨ |
| 61 | Hurry up | Urgency π¨ |
| 62 | Immediately | Urgency π¨ |
| 63 | Info you requested | Urgency π¨ |
| 64 | Information you requested | Urgency π¨ |
| 65 | Instant | Urgency π¨ |
| 66 | Limited time | Urgency π¨ |
| 67 | New customers only | Urgency π¨ |
| 68 | Now | Urgency π¨ |
| 69 | Now only | Urgency π¨ |
| 70 | Offer expires | Urgency π¨ |
| 71 | Once in lifetime | Urgency π¨ |
| 72 | Only | Urgency π¨ |
| 73 | Order now | Urgency π¨ |
| 74 | Order today | Urgency π¨ |
| 75 | Please read | Urgency π¨ |
| 76 | Purchase now | Urgency π¨ |
| 77 | Sign up free | Urgency π¨ |
| 78 | Sign up free today | Urgency π¨ |
| 79 | Supplies are limited | Urgency π¨ |
| 80 | Take action | Urgency π¨ |
| 81 | Take action now | Urgency π¨ |
| 82 | This won’t last | Urgency π¨ |
| 83 | Time limited | Urgency π¨ |
| 84 | Today | Urgency π¨ |
| 85 | Top urgent | Urgency π¨ |
| 86 | Trial | Urgency π¨ |
| 87 | Urgent | Urgency π¨ |
| 88 | What are you waiting for? | Urgency π¨ |
| 89 | While supplies last | Urgency π¨ |
| 90 | You are a winner | Urgency π¨ |
| 91 | 0 down | Shady π |
| 92 | All | Shady π |
| 93 | All natural | Shady π |
| 94 | All natural/new | Shady π |
| 95 | All new | Shady π |
| 96 | All-natural | Shady π |
| 97 | All-new | Shady π |
| 98 | Allowance | Shady π |
| 99 | As seen on | Shady π |
| 100 | As seen on Oprah | Shady π |
| 101 | At no cost | Shady π |
| 102 | Auto email removal | Shady π |
| 103 | Avoice bankruptcy | Shady π |
| 104 | Avoid | Shady π |
| 105 | Beneficial offer | Shady π |
| 106 | Beneficiary | Shady π |
| 107 | Bill 1618 | Shady π |
| 108 | Brand new pager | Shady π |
| 109 | Bulk email | Shady π |
| 110 | Buying judgements | Shady π |
| 111 | Buying judgments | Shady π |
| 112 | Cable converter | Shady π |
| 113 | Calling creditors | Shady π |
| 114 | Can you help us? | Shady π |
| 115 | Cancel at any time | Shady π |
| 116 | Cannot be combined | Shady π |
| 117 | Celebrity | Shady π |
| 118 | Cell phone cancer scam | Shady π |
| 119 | Certified | Shady π |
| 120 | Chance | Shady π |
| 121 | Cheap | Shady π |
| 122 | Cheap meds | Shady π |
| 123 | Cialis | Shady π |
| 124 | Claims | Shady π |
| 125 | Claims not to be selling anything | Shady π |
| 126 | Claims to be in accordance with some spam law | Shady π |
| 127 | Claims to be legal | Shady π |
| 128 | Clearance | Shady π |
| 129 | Collect | Shady π |
| 130 | Collect child support | Shady π |
| 131 | Compare | Shady π |
| 132 | Compare now | Shady π |
| 133 | Compare online | Shady π |
| 134 | Compare rates | Shady π |
| 135 | Compete for your business | Shady π |
| 136 | Confidentiality | Shady π |
| 137 | Congratulations | Shady π |
| 138 | Consolidate debt and credit | Shady π |
| 139 | Consolidate your debt | Shady π |
| 140 | Copy accurately | Shady π |
| 141 | Copy DVDs | Shady π |
| 142 | COVID | Shady π |
| 143 | Cures | Shady π |
| 144 | Cures baldness | Shady π |
| 145 | Diagnostic | Shady π |
| 146 | DIAGNOSTICS | Shady π |
| 147 | Diet | Shady π |
| 148 | Dig up dirt on friends | Shady π |
| 149 | Direct email | Shady π |
| 150 | Direct marketing | Shady π |
| 151 | Eliminate debt | Shady π |
| 152 | Explode your business | Shady π |
| 153 | Fast viagra delivery | Shady π |
| 154 | Finance | Shady π |
| 155 | Financial | Shady π |
| 156 | Financial advice | Shady π |
| 157 | Financial independence | Shady π |
| 158 | Financially independent | Shady π |
| 159 | For new customers only | Shady π |
| 160 | Foreclosure | Shady π |
| 161 | Free | Shady π |
| 162 | Free access/money/gift | Shady π |
| 163 | Free bonus | Shady π |
| 164 | Free cell phone | Shady π |
| 165 | Free DVD | Shady π |
| 166 | Free grant money | Shady π |
| 167 | Free information | Shady π |
| 168 | Free installation | Shady π |
| 169 | Free Instant | Shady π |
| 170 | Free iPhone | Shady π |
| 171 | Free laptop | Shady π |
| 172 | Free leads | Shady π |
| 173 | Free Macbook | Shady π |
| 174 | Free offer | Shady π |
| 175 | Free priority mail | Shady π |
| 176 | Free sample | Shady π |
| 177 | Free website | Shady π |
| 178 | Free! | Shady π |
| 179 | Get | Shady π |
| 180 | Gift card | Shady π |
| 181 | Gift certificate | Shady π |
| 182 | Gift included | Shady π |
| 183 | Give it away | Shady π |
| 184 | Giving away | Shady π |
| 185 | Giving it away | Shady π |
| 186 | Gold | Shady π |
| 187 | Great | Shady π |
| 188 | Great deal | Shady π |
| 189 | Greetings of the day | Shady π |
| 190 | Growth hormone | Shady π |
| 191 | Guarantee | Shady π |
| 192 | Guaranteed deposit | Shady π |
| 193 | Guaranteed income | Shady π |
| 194 | Guaranteed payment | Shady π |
| 195 | Have you been turned down? | Shady π |
| 196 | Hello (with no name included) | Shady π |
| 197 | Hidden charges | Shady π |
| 198 | Hidden costs | Shady π |
| 199 | Hidden fees | Shady π |
| 200 | High score | Shady π |
| 201 | Home based business | Shady π |
| 202 | Home mortgage | Shady π |
| 203 | Human | Shady π |
| 204 | Human growth hormone | Shady π |
| 205 | If only it were that easy | Shady π |
| 206 | Important information | Shady π |
| 207 | Important notification | Shady π |
| 208 | Instant weight loss | Shady π |
| 209 | Insurance Lose weight | Shady π |
| 210 | Internet marketing | Shady π |
| 211 | Investment decision | Shady π |
| 212 | Invoice | Shady π |
| 213 | It’s effective | Shady π |
| 214 | Job alert | Shady π |
| 215 | Junk | Shady π |
| 216 | Lambo | Shady π |
| 217 | Laser printer | Shady π |
| 218 | Last Day | Shady π |
| 219 | Legal | Shady π |
| 220 | Legal notice | Shady π |
| 221 | Life | Shady π |
| 222 | Life insurance | Shady π |
| 223 | Lifetime access | Shady π |
| 224 | Lifetime deal | Shady π |
| 225 | Limited | Shady π |
| 226 | Limited amount | Shady π |
| 227 | Limited number | Shady π |
| 228 | Limited offer | Shady π |
| 229 | Limited supply | Shady π |
| 230 | Limited time offer | Shady π |
| 231 | Limited time only | Shady π |
| 232 | Loan | Shady π |
| 233 | Long distance phone number | Shady π |
| 234 | Long distance phone offer | Shady π |
| 235 | Lose weight | Shady π |
| 236 | Lose weight fast | Shady π |
| 237 | Lose weight spam | Shady π |
| 238 | Lottery | Shady π |
| 239 | Lower interest rate | Shady π |
| 240 | Lower interest rates | Shady π |
| 241 | Lower monthly payment | Shady π |
| 242 | Lower your mortgage rate | Shady π |
| 243 | Lowest insurance rates | Shady π |
| 244 | Lowest interest rate | Shady π |
| 245 | Lowest rate | Shady π |
| 246 | Lowest rates | Shady π |
| 247 | Luxury | Shady π |
| 248 | Luxury car | Shady π |
| 249 | Mail in order form | Shady π |
| 250 | Main in order form | Shady π |
| 251 | Mark this as not junk | Shady π |
| 252 | Mass email | Shady π |
| 253 | Medical | Shady π |
| 254 | Medicine | Shady π |
| 255 | Meet girls | Shady π |
| 256 | Meet me | Shady π |
| 257 | Meet singles | Shady π |
| 258 | Meet women | Shady π |
| 259 | Member | Shady π |
| 260 | Member stuff | Shady π |
| 261 | Message contains disclaimer | Shady π |
| 262 | Message from | Shady π |
| 263 | Millionaire | Shady π |
| 264 | Millions | Shady π |
| 265 | MLM | Shady π |
| 266 | Multi-level marketing | Shady π |
| 267 | Name | Shady π |
| 268 | Near you | Shady π |
| 269 | Never before | Shady π |
| 270 | New | Shady π |
| 271 | New domain extensions | Shady π |
| 272 | Nigerian | Shady π |
| 273 | No age restrictions | Shady π |
| 274 | No catch | Shady π |
| 275 | No claim forms | Shady π |
| 276 | No cost | Shady π |
| 277 | No credit check | Shady π |
| 278 | No credit experience | Shady π |
| 279 | No deposit required | Shady π |
| 280 | No disappointment | Shady π |
| 281 | No experience | Shady π |
| 282 | No fees | Shady π |
| 283 | No gimmick | Shady π |
| 284 | No hidden | Shady π |
| 285 | No hidden costs | Shady π |
| 286 | No hidden fees | Shady π |
| 287 | No hidden Ρosts | Shady π |
| 288 | No interest | Shady π |
| 289 | No interests | Shady π |
| 290 | No inventory | Shady π |
| 291 | No investment | Shady π |
| 292 | No investment required | Shady π |
| 293 | No medical exams | Shady π |
| 294 | No middleman | Shady π |
| 295 | No obligation | Shady π |
| 296 | No payment required | Shady π |
| 297 | No purchase necessary | Shady π |
| 298 | No questions asked | Shady π |
| 299 | No selling | Shady π |
| 300 | No strings attached | Shady π |
| 301 | No-obligation | Shady π |
| 302 | Nominated bank account | Shady π |
| 303 | Not intended | Shady π |
| 304 | Not junk | Shady π |
| 305 | Not scam | Shady π |
| 306 | Not spam | Shady π |
| 307 | Notspam | Shady π |
| 308 | Number 1 | Shady π |
| 309 | Obligation | Shady π |
| 310 | Off | Shady π |
| 311 | Off everything | Shady π |
| 312 | Off shore | Shady π |
| 313 | Offer extended | Shady π |
| 314 | Offers | Shady π |
| 315 | Offshore | Shady π |
| 316 | One hundred percent | Shady π |
| 317 | One-time | Shady π |
| 318 | Online biz opportunity | Shady π |
| 319 | Online degree | Shady π |
| 320 | Online income | Shady π |
| 321 | Online job | Shady π |
| 322 | Open | Shady π |
| 323 | Opportunity | Shady π |
| 324 | Opt-in | Shady π |
| 325 | Order | Shady π |
| 326 | Order shipped by | Shady π |
| 327 | Order status | Shady π |
| 328 | Orders shipped by | Shady π |
| 329 | Orders shipped by shopper | Shady π |
| 330 | Outstanding value | Shady π |
| 331 | Outstanding values | Shady π |
| 332 | Password | Shady π |
| 333 | Passwords | Shady π |
| 334 | Pay your bills | Shady π |
| 335 | Per day/per week/per year | Shady π |
| 336 | Per month | Shady π |
| 337 | Perfect | Shady π |
| 338 | Performance | Shady π |
| 339 | Phone | Shady π |
| 340 | Please | Shady π |
| 341 | Please open | Shady π |
| 342 | Presently | Shady π |
| 343 | Print form signature | Shady π |
| 344 | Print from signature | Shady π |
| 345 | Print out and fax | Shady π |
| 346 | Priority mail | Shady π |
| 347 | Privately owned funds | Shady π |
| 348 | Prizes | Shady π |
| 349 | Problem with shipping | Shady π |
| 350 | Problem with your order | Shady π |
| 351 | Produced and sent out | Shady π |
| 352 | Profit | Shady π |
| 353 | Promise you | Shady π |
| 354 | Purchase | Shady π |
| 355 | Pure Profits | Shady π |
| 356 | Quotes | Shady π |
| 357 | Rate | Shady π |
| 358 | Real thing | Shady π |
| 359 | Rebate | Shady π |
| 360 | Reduce debt | Shady π |
| 361 | Refinance home | Shady π |
| 362 | Refinanced home | Shady π |
| 363 | Refund | Shady π |
| 364 | Regarding | Shady π |
| 365 | Removal instructions | Shady π |
| 366 | Removes | Shady π |
| 367 | Removes wrinkles | Shady π |
| 368 | Replica watches | Shady π |
| 369 | Request | Shady π |
| 370 | Request now | Shady π |
| 371 | Request today | Shady π |
| 372 | Requires initial investment | Shady π |
| 373 | Requires investment | Shady π |
| 374 | Reverses aging | Shady π |
| 375 | Risk free | Shady π |
| 376 | Rolex | Shady π |
| 377 | Round the world | Shady π |
| 378 | S 1618 | Shady π |
| 379 | Safeguard notice | Shady π |
| 380 | Sale | Shady π |
| 381 | Sales | Shady π |
| 382 | Save | Shady π |
| 383 | Save $, Save β¬ | Shady π |
| 384 | Save big | Shady π |
| 385 | Save big month | Shady π |
| 386 | Save money | Shady π |
| 387 | Save now | Shady π |
| 388 | Score with babes | Shady π |
| 389 | Search engine optimisation | Shady π |
| 390 | Section 301 | Shady π |
| 391 | See for yourself | Shady π |
| 392 | Seen on | Shady π |
| 393 | Serious | Shady π |
| 394 | Serious case | Shady π |
| 395 | Serious offer | Shady π |
| 396 | Serious only | Shady π |
| 397 | Sex | Shady π |
| 398 | Shop now | Shady π |
| 399 | Shopper | Shady π |
| 400 | Shopping spree | Shady π |
| 401 | Snoring | Shady π |
| 402 | Social security number | Shady π |
| 403 | Soon | Shady π |
| 404 | Spam | Shady π |
| 405 | Spam free | Shady π |
| 406 | Special deal | Shady π |
| 407 | Special discount | Shady π |
| 408 | Special for you | Shady π |
| 409 | Special offer | Shady π |
| 410 | Stainless steel | Shady π |
| 411 | Stock alert | Shady π |
| 412 | Stock disclaimer statement | Shady π |
| 413 | Stock pick | Shady π |
| 414 | Stocks/stock pick/stock alert | Shady π |
| 415 | Stop calling me | Shady π |
| 416 | Stop emailing me | Shady π |
| 417 | Stop further distribution | Shady π |
| 418 | Stop snoring | Shady π |
| 419 | Strong buy | Shady π |
| 420 | Stuff on sale | Shady π |
| 421 | Subject to | Shady π |
| 422 | Subject to cash | Shady π |
| 423 | Subscribe | Shady π |
| 424 | Subscribe for free | Shady π |
| 425 | Subscribe now | Shady π |
| 426 | Super promo | Shady π |
| 427 | Supplies | Shady π |
| 428 | Tack action now | Shady π |
| 429 | Talks about hidden charges | Shady π |
| 430 | Talks about prizes | Shady π |
| 431 | Tells you it’s an ad | Shady π |
| 432 | Terms | Shady π |
| 433 | The best rates | Shady π |
| 434 | The email asks for a credit card | Shady π |
| 435 | The following form | Shady π |
| 436 | They make a claim or claims that they’re in accordance with spam law | Shady π |
| 437 | They try to keep your money no refund | Shady π |
| 438 | They’re just giving it away | Shady π |
| 439 | This isn’t junk | Shady π |
| 440 | This isn’t spam | Shady π |
| 441 | This isn’t a scam | Shady π |
| 442 | This isn’t junk | Shady π |
| 443 | This isn’t spam | Shady π |
| 444 | Timeshare | Shady π |
| 445 | Timeshare offers | Shady π |
| 446 | Traffic | Shady π |
| 447 | Trial unlimited | Shady π |
| 448 | U.S. dollars | Shady π |
| 449 | Undisclosed | Shady π |
| 450 | Undisclosed recipient | Shady π |
| 451 | University diplomas | Shady π |
| 452 | Unsecured credit | Shady π |
| 453 | Unsecured debt | Shady π |
| 454 | Unsolicited | Shady π |
| 455 | Unsubscribe | Shady π |
| 456 | Urgent response | Shady π |
| 457 | US dollars / Euros | Shady π |
| 458 | Vacation | Shady π |
| 459 | Vacation offers | Shady π |
| 460 | Valium | Shady π |
| 461 | Viagra | Shady π |
| 462 | Vicodin | Shady π |
| 463 | VIP | Shady π |
| 464 | Visit our website | Shady π |
| 465 | Wants credit card | Shady π |
| 466 | Warranty expired | Shady π |
| 467 | We hate spam | Shady π |
| 468 | We honor all | Shady π |
| 469 | Website visitors | Shady π |
| 470 | Weekend getaway | Shady π |
| 471 | Weight loss | Shady π |
| 472 | What’s keeping you? | Shady π |
| 473 | While available | Shady π |
| 474 | While in stock | Shady π |
| 475 | While stocks last | Shady π |
| 476 | While you sleep | Shady π |
| 477 | Who really wins? | Shady π |
| 478 | Win | Shady π |
| 479 | Winner | Shady π |
| 480 | Winning | Shady π |
| 481 | Won | Shady π |
| 482 | Xanax | Shady π |
| 483 | XXX | Shady π |
| 484 | You have been chosen | Shady π |
| 485 | You have been selected | Shady π |
| 486 | Your chance | Shady π |
| 487 | Your status | Shady π |
| 488 | Zero chance | Shady π |
| 489 | Zero percent | Shady π |
| 490 | Zero risk | Shady π |
| 491 | #1 | Overpromise π€© |
| 492 | % | Overpromise π€© |
| 493 | % free | Overpromise π€© |
| 494 | % Satisfied | Overpromise π€© |
| 495 | 0% | Overpromise π€© |
| 496 | 0% risk | Overpromise π€© |
| 497 | 100% | Overpromise π€© |
| 498 | 100% free | Overpromise π€© |
| 499 | 100% more | Overpromise π€© |
| 500 | 100% off | Overpromise π€© |
| 501 | 100% satisfied | Overpromise π€© |
| 502 | 99.90% | Overpromise π€© |
| 503 | 99% | Overpromise π€© |
| 504 | Access for free | Overpromise π€© |
| 505 | Additional income | Overpromise π€© |
| 506 | Amazed | Overpromise π€© |
| 507 | Amazing | Overpromise π€© |
| 508 | Amazing offer | Overpromise π€© |
| 509 | Amazing stuff | Overpromise π€© |
| 510 | Be amazed | Overpromise π€© |
| 511 | Be surprised | Overpromise π€© |
| 512 | Be your own boss | Overpromise π€© |
| 513 | Believe me | Overpromise π€© |
| 514 | Best bargain | Overpromise π€© |
| 515 | Best deal | Overpromise π€© |
| 516 | Best offer | Overpromise π€© |
| 517 | Best price | Overpromise π€© |
| 518 | Best rates | Overpromise π€© |
| 519 | Big bucks | Overpromise π€© |
| 520 | Bonus | Overpromise π€© |
| 521 | Boss | Overpromise π€© |
| 522 | Can’t live without | Overpromise π€© |
| 523 | Cancel | Overpromise π€© |
| 524 | Consolidate debt | Overpromise π€© |
| 525 | Double your cash | Overpromise π€© |
| 526 | Double your income | Overpromise π€© |
| 527 | Drastically reduced | Overpromise π€© |
| 528 | Earn extra cash | Overpromise π€© |
| 529 | Earn money | Overpromise π€© |
| 530 | Eliminate bad credit | Overpromise π€© |
| 531 | Expect to earn | Overpromise π€© |
| 532 | Extra | Overpromise π€© |
| 533 | Extra cash | Overpromise π€© |
| 534 | Extra income | Overpromise π€© |
| 535 | Fantastic | Overpromise π€© |
| 536 | Fantastic deal | Overpromise π€© |
| 537 | Fantastic offer | Overpromise π€© |
| 538 | FAST | Overpromise π€© |
| 539 | Fast cash | Overpromise π€© |
| 540 | Financial freedom | Overpromise π€© |
| 541 | Free access | Overpromise π€© |
| 542 | Free consultation | Overpromise π€© |
| 543 | Free gift | Overpromise π€© |
| 544 | Free hosting | Overpromise π€© |
| 545 | Free info | Overpromise π€© |
| 546 | Free investment | Overpromise π€© |
| 547 | Free membership | Overpromise π€© |
| 548 | Free money | Overpromise π€© |
| 549 | Free preview | Overpromise π€© |
| 550 | Free quote | Overpromise π€© |
| 551 | Free trial | Overpromise π€© |
| 552 | Full refund | Overpromise π€© |
| 553 | Get out of debt | Overpromise π€© |
| 554 | Giveaway | Overpromise π€© |
| 555 | Guaranteed | Overpromise π€© |
| 556 | Increase sales | Overpromise π€© |
| 557 | Increase traffic | Overpromise π€© |
| 558 | Incredible deal | Overpromise π€© |
| 559 | Join billions | Overpromise π€© |
| 560 | Join millions | Overpromise π€© |
| 561 | Join millions of Americans | Overpromise π€© |
| 562 | Join thousands | Overpromise π€© |
| 563 | Lower rates | Overpromise π€© |
| 564 | Lowest price | Overpromise π€© |
| 565 | Make money | Overpromise π€© |
| 566 | Million | Overpromise π€© |
| 567 | Million dollars | Overpromise π€© |
| 568 | Miracle | Overpromise π€© |
| 569 | Money back | Overpromise π€© |
| 570 | Month trial offer | Overpromise π€© |
| 571 | More Internet Traffic | Overpromise π€© |
| 572 | Number one | Overpromise π€© |
| 573 | Once in a lifetime | Overpromise π€© |
| 574 | One hundred percent guaranteed | Overpromise π€© |
| 575 | One time | Overpromise π€© |
| 576 | Pennies a day | Overpromise π€© |
| 577 | Potential earnings | Overpromise π€© |
| 578 | Prize | Overpromise π€© |
| 579 | Promise | Overpromise π€© |
| 580 | Pure profit | Overpromise π€© |
| 581 | Risk-free | Overpromise π€© |
| 582 | Satisfaction guaranteed | Overpromise π€© |
| 583 | Save big money | Overpromise π€© |
| 584 | Save up to | Overpromise π€© |
| 585 | Special promotion | Overpromise π€© |
| 586 | The best | Overpromise π€© |
| 587 | Thousands | Overpromise π€© |
| 588 | Unbeatable offer | Overpromise π€© |
| 589 | Unbelievable | Overpromise π€© |
| 590 | Unlimited | Overpromise π€© |
| 591 | Unlimited trial | Overpromise π€© |
| 592 | Wonderful | Overpromise π€© |
| 593 | You will not believe your eyes | Overpromise π€© |
| 594 | $$$ | Money π° |
| 595 | β¬β¬β¬ | Money π° |
| 596 | £££ | Money π° |
| 597 | 50% off | Money π° |
| 598 | A few bob | Money π° |
| 599 | Accept cash cards | Money π° |
| 600 | Accept credit cards | Money π° |
| 601 | Affordable | Money π° |
| 602 | Affordable deal | Money π° |
| 603 | Avoid bankruptcy | Money π° |
| 604 | Bad credit | Money π° |
| 605 | Bank | Money π° |
| 606 | Bankruptcy | Money π° |
| 607 | Bargain | Money π° |
| 608 | Billing | Money π° |
| 609 | Billing address | Money π° |
| 610 | Billion | Money π° |
| 611 | Billion dollars | Money π° |
| 612 | Billionaire | Money π° |
| 613 | Card accepted | Money π° |
| 614 | Cards accepted | Money π° |
| 615 | Cash | Money π° |
| 616 | Cash bonus | Money π° |
| 617 | Cash out | Money π° |
| 618 | Cash-out | Money π° |
| 619 | Cashcashcash | Money π° |
| 620 | Casino | Money π° |
| 621 | Cents on the dollar | Money π° |
| 622 | Check | Money π° |
| 623 | Check or money order | Money π° |
| 624 | Claim your discount | Money π° |
| 625 | Cost | Money π° |
| 626 | Costs | Money π° |
| 627 | Credit | Money π° |
| 628 | Credit bureaus | Money π° |
| 629 | Credit card | Money π° |
| 630 | Credit card offers | Money π° |
| 631 | Credit or Debit | Money π° |
| 632 | Deal | Money π° |
| 633 | Debt | Money π° |
| 634 | Discount | Money π° |
| 635 | Dollars | Money π° |
| 636 | Double your | Money π° |
| 637 | Double your wealth | Money π° |
| 638 | Earn | Money π° |
| 639 | Earn $ | Money π° |
| 640 | Earn cash | Money π° |
| 641 | Earn extra income | Money π° |
| 642 | Earn from home | Money π° |
| 643 | Earn monthly | Money π° |
| 644 | Earn per month | Money π° |
| 645 | Earn per week | Money π° |
| 646 | Earn your degree | Money π° |
| 647 | Easy income | Money π° |
| 648 | Easy terms | Money π° |
| 649 | F r e e | Money π° |
| 650 | For free | Money π° |
| 651 | For just $ | Money π° |
| 652 | For just $ (amount) | Money π° |
| 653 | For just $xxx | Money π° |
| 654 | Get Money | Money π° |
| 655 | Get your money | Money π° |
| 656 | Hidden assets | Money π° |
| 657 | Huge discount | Money π° |
| 658 | Income | Money π° |
| 659 | Income from home | Money π° |
| 660 | Increase revenue | Money π° |
| 661 | Increase sales/traffic | Money π° |
| 662 | Increase your chances | Money π° |
| 663 | Initial investment | Money π° |
| 664 | Instant earnings | Money π° |
| 665 | Instant income | Money π° |
| 666 | Insurance | Money π° |
| 667 | Investment | Money π° |
| 668 | Investment advice | Money π° |
| 669 | Lifetime | Money π° |
| 670 | Loans | Money π° |
| 671 | Make $ | Money π° |
| 672 | Money π° | Money π° |
| 673 | Money making | Money π° |
| 674 | Money-back guarantee | Money π° |
| 675 | Money-making | Money π° |
| 676 | Monthly payment | Money π° |
| 677 | Mortgage | Money π° |
| 678 | Mortgage rates | Money π° |
| 679 | Offer | Money π° |
| 680 | One hundred percent free | Money π° |
| 681 | Only $ | Money π° |
| 682 | Price | Money π° |
| 683 | Price protection | Money π° |
| 684 | Prices | Money π° |
| 685 | Profits | Money π° |
| 686 | Quote | Money π° |
| 687 | Rates | Money π° |
| 688 | Refinance | Money π° |
| 689 | Save $ | Money π° |
| 690 | Serious cash | Money π° |
| 691 | Subject to credit | Money π° |
| 692 | US dollars | Money π° |
| 693 | Why pay more? | Money π° |
| 694 | Your income | Money π° |
| 695 | Acceptance | Unnatural π¬ |
| 696 | Accordingly | Unnatural π¬ |
| 697 | Account-based marketing (ABM) | Unnatural π¬ |
| 698 | Accounts | Unnatural π¬ |
| 699 | Addresses | Unnatural π¬ |
| 700 | Addresses on CD | Unnatural π¬ |
| 701 | Beverage | Unnatural π¬ |
| 702 | Confidentiality on all orders | Unnatural π¬ |
| 703 | Confidentially on all orders | Unnatural π¬ |
| 704 | Content marketing | Unnatural π¬ |
| 705 | Dear [email address] | Unnatural π¬ |
| 706 | Dear [email/friend/somebody] | Unnatural π¬ |
| 707 | Dear [first name] | Unnatural π¬ |
| 708 | Dear [wrong name] | Unnatural π¬ |
| 709 | Digital marketing | Unnatural π¬ |
| 710 | Dormant | Unnatural π¬ |
| 711 | Email extractor | Unnatural π¬ |
| 712 | Email harvest | Unnatural π¬ |
| 713 | Email marketing | Unnatural π¬ |
| 714 | Extract email | Unnatural π¬ |
| 715 | Form | Unnatural π¬ |
| 716 | Freedom | Unnatural π¬ |
| 717 | Friend | Unnatural π¬ |
| 718 | Here | Unnatural π¬ |
| 719 | Hidden | Unnatural π¬ |
| 720 | Home | Unnatural π¬ |
| 721 | Home based | Unnatural π¬ |
| 722 | Home employment | Unnatural π¬ |
| 723 | Home-based | Unnatural π¬ |
| 724 | Home-based business | Unnatural π¬ |
| 725 | Homebased business | Unnatural π¬ |
| 726 | If you no longer wish to receive | Unnatural π¬ |
| 727 | Important information regarding | Unnatural π¬ |
| 728 | In accordance with laws | Unnatural π¬ |
| 729 | Increase your sales | Unnatural π¬ |
| 730 | Internet market | Unnatural π¬ |
| 731 | Leave | Unnatural π¬ |
| 732 | Lose | Unnatural π¬ |
| 733 | Maintained | Unnatural π¬ |
| 734 | Marketing | Unnatural π¬ |
| 735 | Marketing solution | Unnatural π¬ |
| 736 | Marketing solutions | Unnatural π¬ |
| 737 | Medium | Unnatural π¬ |
| 738 | Message contains | Unnatural π¬ |
| 739 | Multi level marketing | Unnatural π¬ |
| 740 | Never | Unnatural π¬ |
| 741 | One time mailing | Unnatural π¬ |
| 742 | Online marketing | Unnatural π¬ |
| 743 | Online pharmacy | Unnatural π¬ |
| 744 | Opt in | Unnatural π¬ |
| 745 | Per day | Unnatural π¬ |
| 746 | Per week | Unnatural π¬ |
| 747 | Pre-approved | Unnatural π¬ |
| 748 | Problem | Unnatural π¬ |
| 749 | Removal | Unnatural π¬ |
| 750 | Remove | Unnatural π¬ |
| 751 | Reserves the right | Unnatural π¬ |
| 752 | Reverses | Unnatural π¬ |
| 753 | Sample | Unnatural π¬ |
| 754 | Satisfaction | Unnatural π¬ |
| 755 | Score | Unnatural π¬ |
| 756 | Search engine | Unnatural π¬ |
| 757 | Search engine listings | Unnatural π¬ |
| 758 | Search engines | Unnatural π¬ |
| 759 | Sent in compliance | Unnatural π¬ |
| 760 | Solution | Unnatural π¬ |
| 761 | Stop | Unnatural π¬ |
| 762 | Success | Unnatural π¬ |
| 763 | Teen | Unnatural π¬ |
| 764 | Terms and conditions | Unnatural π¬ |
| 765 | Warranty | Unnatural π¬ |
| 766 | Web traffic | Unnatural π¬ |
| 767 | Wife | Unnatural π¬ |
| 768 | Work at home | Unnatural π¬ |
| 769 | Work from home | Unnatural π¬ |
Additional Spam Triggers to Watch Out For
Spammy Phrases and Greetings
When crafting your emails, it’s crucial to avoid using overly familiar or generic greetings that might be flagged by spam filters. Phrases like “Dear friend,” “Hello,” and other non-specific salutations can make your emails appear unprofessional or spammy. Instead, personalize your email by using the recipient’s name or a more targeted greeting to enhance credibility.
Suspicious Attachments and Links
Be vigilant about the attachments and links you include in your emails. Malicious attachments often carry file extensions like .exe, .scr, or .zip, which can install malware on the recipient’s device. Similarly, links that lead to unfamiliar or suspicious websites should be avoided. Always ensure that any links in your emails are relevant and safe, leading to trusted sources that will not compromise your email’s integrity or your recipient’s security.
Numbers and Symbols That Raise Red Flags
Using excessive numbers and symbols, especially in the subject line, can trigger spam filters. Phrases like “100% free,” “Guaranteed,” or excessive use of dollar signs ($$$) and exclamation points (!!!) can make your email appear dubious. Keep your language straightforward and professional to maintain trust and ensure your emails reach the inbox.
By paying close attention to these additional spam triggers, you can significantly improve your email deliverability and maintain a positive engagement with your audience.
How Context Affects Spam Word Detection
Importance of Word Context
In the realm of email marketing, the context in which words are used can significantly influence whether an email is marked as spam. Advanced spam filters now employ AI technologies that don’t merely scan for suspicious words but also analyze the context of their usage. For example, the word “free” might not trigger a spam filter if used in a legitimate context, such as in a non-promotional educational email. However, pairing it with other high-risk words like “credit” or “offer” in a promotional email could flag it as spam.
When Common Words Become Spam Triggers
It’s crucial to understand that even commonly used words can become spam triggers depending on their context within the message. For instance, terms like “amazing” or “guarantee” are generally benign but can lead to spam classification when used excessively or in combination with other trigger phrases. This sensitivity to context underscores the importance of crafting your email content thoughtfully to avoid unintended spam flags.
Balancing Marketing Language with Deliverability
To maintain effective communication with your audience without sacrificing deliverability, it’s essential to balance your marketing language. While you might be tempted to use compelling and persuasive language in your emails, over-optimization or excessive use of typical marketing phrases can lead to higher spam scores. Aim for a natural tone and provide clear, valuable content to your readers. Remember, the ultimate goal is to enhance user engagement without compromising the integrity of your email campaigns by triggering spam filters.
Best Practices for Avoiding Spam Filters
Maintaining Sender Reputation
Your sender reputation significantly influences whether your emails reach the inbox or the spam folder. To maintain a positive reputation, ensure you’re sending emails from a domain you own and consistently use the same sender name. Verify your email list regularly to remove invalid addresses and spam traps, which helps to lower your bounce rate and increase your open rate. Additionally, monitor your sender’s IP reputation and stay off blacklists to ensure your emails are trusted by email service providers.
Personalizing Email Content
Personalizing your email content is not just about adding a recipient’s name to the subject line; it involves tailoring the content to meet the specific needs and interests of your audience. Use data-driven insights to segment your audience and deliver relevant messages that address their preferences and behaviors. By ensuring your content is engaging and directly relevant to each recipient, you reduce the risk of your emails being marked as spam and enhance overall engagement.
Implementing Email Authentication
To further protect against spam filters, implement email authentication protocols such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). These standards validate that your emails are coming from a legitimate source and prevent email spoofing. Make sure your domain is authenticated and that you’re following these protocols to improve your email deliverability and maintain your domain’s credibility.
By adhering to these best practices, you can significantly enhance your email deliverability and ensure your messages reach your audience effectively.
Tools and Techniques for Spam Word Detection
To ensure your marketing emails reach their intended recipients without being flagged as spam, it’s crucial to incorporate advanced tools and techniques for spam word detection into your email strategy. Hereβs a breakdown of effective tools and best practices:
Email Testing Tools
Email testing tools are indispensable for verifying how your emails will display across different clients and devices, ensuring they look professional and are free from elements that trigger spam filters. Tools like Mailtrap and Litmus provide environments where you can safely test and preview your emails, check spam scores, and even tweak HTML/CSS. They offer features like email previews on various devices, link validation, and load time analysis, which are essential for maintaining high deliverability.
Spam Checkers and Analyzers
Spam checkers and analyzers, such as GlockApps and Warmy.io, play a pivotal role in identifying potential deliverability issues before you send out your emails. These tools scan your emails for common spam triggers, analyze your sender reputation, and ensure your email authentication protocols like SPF, DKIM, and DMARC are correctly set up. By providing detailed spam and blacklist reports, these tools allow you to make necessary adjustments to improve your email’s chance of reaching the inbox.
How to Use Spam Testing in Your Workflow
Integrating spam testing effectively into your workflow involves several strategic steps:
- Early Integration:Β Incorporate spam testing tools early in the campaign design phase to identify and rectify potential issues before they affect your deliverability.
- Regular Testing:Β Since email providers frequently update their policies, regular testing is crucial to adapt to these changes and ensure your emails remain compliant.
- Detailed Analysis:Β Utilize tools that offer comprehensive feedback on your email drafts. This will not only help you avoid spam triggers but also enhance the overall quality of your emails.
- Automation and Integration:Β Streamline your testing process by integrating spam testing tools with other platforms you use for email marketing. This helps maintain consistency and efficiency across your campaigns.
By employing these tools and techniques, you can significantly enhance your email marketing efforts, ensuring your messages are both engaging and compliant with spam regulations.
Improving Email Deliverability Beyond Spam Words
Email List Hygiene
Maintaining a clean email list is crucial for ensuring high deliverability rates. Regularly cleaning your email lists by removing inactive, bounced, and unengaged addresses helps maintain a robust sender reputation. Implement practices like double opt-in during signup to verify that subscribers genuinely want to receive your emails, reducing the chances of spam complaints. Additionally, consider segmenting your list based on engagement levels; send frequent emails to active users and less to those who show lower engagement. This targeted approach not only enhances relevance for the recipients but also improves your overall email performance.
Engagement-Based Sending
Your email engagement rates are a critical factor in determining your content’s success in reaching the inbox. High engagement indicates to email service providers that your content is valued by recipients, thereby boosting your deliverability. To enhance engagement, tailor your email sending schedule to the times when your audience is most likely to read them. Analyze engagement metrics such as open and click-through rates to optimize the timing and frequency of your emails. Additionally, leveraging tools like Kickbox for email verification can help maintain a healthy list, ensuring emails are sent only to valid addresses.
Compliance with Email Regulations
Adhering to email compliance rules across different countries is essential, especially for global email campaigns. Compliance not only avoids legal penalties but also assures subscribers of your credibility, enhancing engagement and deliverability. Implement data protection measures like Standard Contractual Clauses (SCCs) to safely transfer personal data across borders under GDPR guidelines. Regular updates to your compliance policies and continuous monitoring for changes in email regulations will help maintain the legality and effectiveness of your email marketing strategies.
Throughout this exploration of spam words and their critical impact on email deliverability, we’ve covered the essential ground from identifying high-risk words and phrases to implementing strategies and tools to navigate through the challenging landscape of email filters. It’s clear that understanding and avoiding spam triggers, while maintaining engaging and personalized content, plays a pivotal role in ensuring that marketing emails reach their intended audience, thereby protecting the sender’s reputation and optimizing overall campaign performance.
To safeguard the effectiveness of your email marketing efforts, itβs imperative to regularly utilize spam checking tools, adhere to email compliance regulations, and cultivate a deep understanding of how context affects spam detection. By doing so, marketers can carve out the needed space in subscribers’ inboxes, driving meaningful engagement and fostering lasting relationships. Remember, the goal is not just to avoid the spam folder but to create value that resonates with your audience, ultimately contributing to the success of your digital marketing initiatives.
FAQs
Common words that may trigger spam filters include phrases like “Order status,” “Order shipped,” “Buy,” “Free,” “Urgent,” “Urgent action needed,” along with symbols and terms like “XXX” and “$$$.”
Avoid using words that carry a strong negative connotation such as “cannot,” “damage,” “do not,” “error,” “fail,” “impossible,” “little value,” “loss,” “mistake,” “not,” “problem,” “refuse,” “stop,” “unable to,” “unfortunately,” “escalation,” “urgent,” “never,” “inability,” and “unsound.”
Terms frequently flagged by spam filters include overly promotional content or urgent calls to action such as “Buy now,” “Click here,” “Subscribe,” “Exclusive deal,” and “Limited time offer.”
According to a study by Forbes, the five most common words found in spam emails are “shipping!,” “today!,” “here!,” “available,” and “fingertips!” These terms are often used to capture attention and can trigger spam filters based on Bayesian analysis.